Case study · Scaffolding
RB Gerüste. From a business card to a website.
The company from Horgen was founded in August 2024. When the project started, it had a business card, but no website and no analytics.
Sheet 01Legend
- Client
- RB Gerüste GmbH
- Industry
- Scaffolding, erection and rental
- Location
- Horgen ZH, working in nine cantons
- Service
- New website with logo, SEO and GEO
- Project
- 8 September to 9 October 2026
Before · After
Before and after.
After
No entryNo websiteNo analytics · contact only via the business card
Before: no web presence. After: home page of www.rbgerueste.ch, screenshot from 20 October 2026. Drag the slider or move it with the arrow keys.
Starting point
Where the project started.
The only brand presence was the business card: a word mark with slits like a stencil, the line “Swiss Best Quality”, the address in Horgen and a mobile number. A website of its own could not be found.
The brief: a first website that can hold its own next to the large scaffolding companies in the canton of Zurich. Anyone who needs a site visit should be able to request it there or call directly.
Findings at the start
- No website
- No analytics: neither Google Analytics nor Search Console
- Enquiries by phone only, via the number on the business card
Process
What was built when.
The services on the new website
- Facade scaffolding
- Roof and sheet-metal scaffolding
- Mobile scaffold and stair tower
- Special structures
- Scaffolding rental
| When | What was built |
|---|---|
| 8 Sept. Designs | What was builtFive designs with visual worlds from scaffolding: scaffold lifts, construction plan, inspection tag, rating plate and assembly. All in the brand from the business card. |
| September Direction and logo | What was builtThe choice fell on a further design, “The Stencil”: spray stencil, plywood and tarpaulin, as found on a building site. A new logo was added too, a monogram in stencil lettering. |
| to 9 Oct. Content | What was builtHome page and five service pages: facade scaffolding, roof and sheet-metal scaffolding, mobile scaffold and stair tower, special structures, scaffolding rental. Plus service area, process, FAQ, enquiry form, imprint and privacy policy, with structured data for the company, its services and the FAQ. |
| 9 Oct. Launch | What was builtwww.rbgerueste.ch goes live and is registered in Google Search Console. |
| 12–13 Oct. Measurement | What was builtGoogle Analytics via Google Tag Manager, with a notice and “Decline”. It counts calls, emails and enquiries sent through the form. IndexNow reports new pages to Bing and other search engines. |
Measurement
Status on day 11.
There was no website before, so there were no values either. Measured on 20 October 2026 on the home page; the form was checked in the rendered browser.
| Criterion | Status 20 Oct 2026 |
|---|---|
| Enquiry form | Status 20 Oct 20261 form: name, phone, property and location, project |
| Tap to call | Status 20 Oct 20266 phone links on the home page |
| Structured data | Status 20 Oct 2026Company with services, FAQ, page (3 blocks) |
| Sitemap and robots.txt | Status 20 Oct 2026both reachable |
| Images with alt text | Status 20 Oct 202611 of 11 |
| Home page response time | Status 20 Oct 2026131 ms (single measurement) |
| Mobile, 375 px wide | Status 20 Oct 2026no sideways scrolling |
| Measurement | Status 20 Oct 2026Google Analytics via Tag Manager, since 12 October 2026 |
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