GEO optimisation
GEO optimisation.
Generative Engine Optimisation: visible and citable in AI answers – ChatGPT, Perplexity, Google AI Overviews and Google AI Mode. The complement to classic SEO.
More and more people ask AI assistants instead of search engines. To be named as a source there, you need clearly structured, fact-based content, clean structured data and mentions in the right places. That is exactly what GEO targets.
What’s included
- Citable content: clear facts, figures and direct answers
- Structured data (Schema.org) for unambiguous entities
- Access for AI crawlers (robots.txt) and an llms.txt summary
- Indexing in Google and Bing (the basis of several AI searches)
- Consistent brand: name, about page, directories and mentions
- Tracking which assistants mention the business
GEO is young and evolving fast. We put the proven foundations in place – mentions in AI answers can be encouraged, but not guaranteed.
FAQ
Answered briefly.
What is GEO?
GEO (Generative Engine Optimisation) makes content so findable and citable that AI assistants such as ChatGPT, Perplexity or Google AI name it as a source.
Do I need GEO in addition to SEO?
Yes. SEO gets you into search results, GEO into AI answers. The two complement each other and partly share the same foundations.
Can you guarantee that ChatGPT will mention us?
No. We create the conditions (content, data, crawler access, mentions); the mention itself is up to each model.